Spire has a deep understanding of how the mass media apparatus works and how best to leverage its potential. At its core, public relations is about relationships. Our account directors have an extensive rolodex and long established relationships with reporters, editors, bloggers and commentators.
Spire Communications can apply its extensive media relations experience to achieve maximum exposure and the highest visibility for your message. Based on your objectives and goals, Spire will provide assertive guidance regarding which publications to use to reach specific audiences. We are also skilled at identifying projects and initiatives throughout an organization that will be of interest to the media and creating that pitch that captures the active interest of the media. From there, it is dogged perseverance to follow through and get the story published.
Spire Communications can perform multiple public relations services for you, including:
Spire Communications offers considerable experience working with organizations to create outreach plans, build internal communications strategies, target messaging to constituencies, and foster positive overall branding. We also have experience with and can assist with change management programs using strategic communications that promote project success and end-user adaptation. Communication correctly applied can make all the difference.
Public Affairs and Legislative Affairs
Spire understands that the language of government is unique − that it requires an approach and sensitivity that is often different from the corporate world. More and more, communicating the business of government is critical to the long-term success and viability of public sector programs. When good work is being done people ought to know!
Communicating to oversight organizations and committees and keeping abreast of relevant legislation can be critical for an agencies positive image or program’s success. Spire has worked onsite with many civilian and defense programs throughout the federal, state and local levels of government.