Dawn Onley Joins Communications Agency as Account Director
Fredericksburg, Va., March 28, 2007 – Spire Communications, a public relations, communications, and advertising agency, today announced that it has hired Dawn S. Onley of Frederick, Md. as account director.
Onley was the former editor of Defense Systems magazine, a bi-monthly magazine covering how information technology helps the military services and intelligence community transform processes. Defense Systems is published by 1105 Government Information Group.
“Dawn has built a reputation as one of the top journalists covering the defense industry,” said Ivy Eckerman, Spire’s president. “A good PR person knows what is and isn’t newsworthy, but nobody knows it better than a journalist. Dawn will help us further increase the caliber of the PR materials we produce and ensure that our work on behalf of clients stays focused on getting substantive, positive coverage for clients. We’re very excited Dawn joined the Spire team.”
At Spire, Onley will work within the public relations group, focusing on accounts marketing to the defense industry – clients such as Alion Science and Technology, AtHoc and EM&I.
“Joining Spire represented an interesting challenge for me. As the recipient of countless PR pitches over my 15 years in journalism, I’ve developed strong opinions about what does and doesn’t work,” commented Dawn Onley. “By joining Spire, I can put my theories into practice. There’s a real need for strong communications in government and Defense-related industries, and I look forward to working with Spire to capitalize on the opportunity.”
Onley has been a journalist for over 15 years. Prior to Defense Systems, Onley covered the Defense Department, military services and intelligence agencies for Government Computer News (GCN), a bi-weekly trade magazine that focuses on information technology and government agencies. GCN recently won a gold Jesse H. Neal National Business Journalism award in the category of best single issue of a newspaper/ news tabloid with revenues of more than $7 million for its Aug. 21, 2006 issue. The cover story in the winning issue, “Red Storm Rising,” was written by Dawn Onley and colleague, Patience Wait, and detailed the growing threat of cyber attacks from China aimed at Defense computer networks.
Onley has also worked for several large, daily metropolitan newspapers in Newark, N.J., Philadelphia, Pa., and Louisville Ky., and has freelanced for countless other newspapers
She received a Bachelor of Arts degree in journalism from Norfolk State University.